How NBC Prioritizes Which Sports Rights to Pursue

NBC Sports president Rick Cordella discusses a wide range of topics -- including the relaunch of NBCSN, the return of the NBA on NBC, the looming NBC Major League Baseball rights deal, the NFL's plan for early media rights negotiations, and much more -- in a special appearance on the Sports Media Watch Podcast. Cordella joins Jon Lewis, co-host Armand Broady and producer Derek Futterman for an in-depth conversation covering some of the biggest recent stories in the sports media business.