
Sports Media Watch Podcast
Sports Media Watch founder Jon Lewis is joined each week by Armand Broady for a weekly discussion of the latest developments in the sports media industry, from ratings to rights deals to personnel moves. Go beyond the headlines with the in-depth analyses and historical context that are a hallmark of Sports Media Watch.
Latest episodes

Jun 29, 2025 • 53min
Final thoughts on NBA Finals ratings, ESPN's coverage; plus, NASCAR on Prime recap
On the latest edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady offer their final thoughts on the Thunder-Pacers NBA Finals ratings and ESPN's NBA studio coverage, plus recap the first year of NASCAR on Prime Video.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 22, 2025 • 50min
How will Game 7 of the NBA Finals do in the ratings? Plus: Stanley Cup recap and U.S. Open
On the new Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss how Game 7 of the NBA Finals may fare in the ratings, plus a recap of the numbers for the Stanley Cup Final and U.S. Open golf.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 18, 2025 • 56min
NBA Finals ratings, ESPN's NBA coverage, and the future of TNT Sports
On the new Sports Media Watch Podcast, Jon Lewis and Armand Broady go in-depth on the low NBA Finals ratings, ESPN's NBA coverage and the future of TNT Sports in the wake of Warner Bros. Discovery's spinoff announcement.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 7, 2025 • 1h 1min
NBA Finals Game 1 ratings breakdown; Doris Burke and Richard Jefferson critique, and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady break down the ratings for Game 1 of the Pacers-Thunder NBA Finals and offer some constructive criticism and analysis of ESPN's lead NBA analyst duo of Doris Burke and Richard Jefferson. Plus, thoughts on why the NBA Finals doesn't feel 'big' anymore.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 31, 2025 • 52min
NASCAR Prime numbers, NBA ratings update, end of the NBA on TNT and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the ratings for NASCAR's debut race on Prime Video, how Oklahoma City's dominance may affect the NBA's ratings situation, and the end of the NBA on TNT.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 23, 2025 • 44min
NBA ratings warning signs, YouTube's NFL future and state of SportsCenter
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss warning signs ahead for the NBA Playoffs as Oklahoma City moves closer to the NBA Finals; YouTube's future as an NFL rights holder; and the state of SportsCenter following the end of its Los Angeles edition.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 17, 2025 • 57min
NFL goes big with its 2025 schedule, Michael Jordan's NBC gig, and more
On the new edition of the Sports Media Watch podcast, Jon Lewis and Armand Broady break down the NFL schedule and what it says about the league's approach to the ratings, and to the competition. Plus: thoughts on the latest NBA nostalgia play by NBC, the hiring of Michael Jordan.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 9, 2025 • 52min
NBA on NBC reboot: Jim Fagan AI, nostalgia, studio roles and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the recent news surrounding the NBA on NBC reboot, including the decision to use an AI-generated version of voiceover artist Jim Fagan, the risks of going to far with nostalgia, and how much the fond memories of NBC can be attributed to the NBA's subpar TV coverage from ESPN/ABC. Plus, why NBC should go with Ahmed Fareed on its NBA studio team, and will Carmelo Anthony make a successful transition from podcasting to broadcasting?Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 2, 2025 • 56min
NBA playoffs leaving RSNs, future of NBA TV, Mel Kiper, Bill Belichick and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the looming end of NBA playoff coverage on local TV, what the future holds for the league's NBA TV channel, Mel Kiper's NFL Draft performance, the Bill Belichick situation and more.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 28, 2025 • 29min
Talking streaming and sports TV tech with Wim Sweldens of Kiswe
On a special edition of the Sports Media Watch Podcast, Jon Lewis talks with Kiswe co-founder Wim Sweldens about the streaming company's sports ambitions, technological innovations in the near and long term, and the trend toward hyper-personalized sports offerings -- including potentially AI-generated play-by-play.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy