
Sports Media Watch Podcast
Sports Media Watch founder Jon Lewis is joined each week by Armand Broady for a weekly discussion of the latest developments in the sports media industry, from ratings to rights deals to personnel moves. Go beyond the headlines with the in-depth analyses and historical context that are a hallmark of Sports Media Watch.
Latest episodes

Jun 7, 2025 • 1h 1min
NBA Finals Game 1 ratings breakdown; Doris Burke and Richard Jefferson critique, and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady break down the ratings for Game 1 of the Pacers-Thunder NBA Finals and offer some constructive criticism and analysis of ESPN's lead NBA analyst duo of Doris Burke and Richard Jefferson. Plus, thoughts on why the NBA Finals doesn't feel 'big' anymore.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 31, 2025 • 52min
NASCAR Prime numbers, NBA ratings update, end of the NBA on TNT and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the ratings for NASCAR's debut race on Prime Video, how Oklahoma City's dominance may affect the NBA's ratings situation, and the end of the NBA on TNT.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 23, 2025 • 44min
NBA ratings warning signs, YouTube's NFL future and state of SportsCenter
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss warning signs ahead for the NBA Playoffs as Oklahoma City moves closer to the NBA Finals; YouTube's future as an NFL rights holder; and the state of SportsCenter following the end of its Los Angeles edition.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 17, 2025 • 57min
NFL goes big with its 2025 schedule, Michael Jordan's NBC gig, and more
On the new edition of the Sports Media Watch podcast, Jon Lewis and Armand Broady break down the NFL schedule and what it says about the league's approach to the ratings, and to the competition. Plus: thoughts on the latest NBA nostalgia play by NBC, the hiring of Michael Jordan.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 9, 2025 • 52min
NBA on NBC reboot: Jim Fagan AI, nostalgia, studio roles and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the recent news surrounding the NBA on NBC reboot, including the decision to use an AI-generated version of voiceover artist Jim Fagan, the risks of going to far with nostalgia, and how much the fond memories of NBC can be attributed to the NBA's subpar TV coverage from ESPN/ABC. Plus, why NBC should go with Ahmed Fareed on its NBA studio team, and will Carmelo Anthony make a successful transition from podcasting to broadcasting?Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 2, 2025 • 56min
NBA playoffs leaving RSNs, future of NBA TV, Mel Kiper, Bill Belichick and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the looming end of NBA playoff coverage on local TV, what the future holds for the league's NBA TV channel, Mel Kiper's NFL Draft performance, the Bill Belichick situation and more.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 28, 2025 • 29min
Talking streaming and sports TV tech with Wim Sweldens of Kiswe
On a special edition of the Sports Media Watch Podcast, Jon Lewis talks with Kiswe co-founder Wim Sweldens about the streaming company's sports ambitions, technological innovations in the near and long term, and the trend toward hyper-personalized sports offerings -- including potentially AI-generated play-by-play.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 25, 2025 • 51min
Shannon Sharpe situation, NBA playoff ratings, Mike Patrick retrospective and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the latest developments in the Shannon Sharpe situation and the implications of his legal case. Plus: the hosts discuss NBA playoff ratings and offer a retrospective on the life and career of the late ESPN voice Mike Patrick. Plus, much more.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 18, 2025 • 1h 10min
Lee Corso's retirement, NBA ratings and schedule, Masters TV coverage and more
On the new Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the career of Lee Corso and his upcoming retirement from ESPN's College Gameday. Plus, they recap the NBA's regular season ratings and dissect the league's decision to leave the Warriors off of ABC's schedule this weekend. Finally, they discuss last weekend's Masters TV coverage and why the event is such a high-quality television property.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 11, 2025 • 34min
Women's national championship audience, men's tourney, MLB media rights and more
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady break down the viewership for the NCAA women's basketball national championship and the men's edition as well, plus dive into Major League Baseball's latest media rights strategy.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy