Sports Media Watch Podcast The RSN crisis, NFL ratings, and an interview with USA Sports president Matt Hong
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Jan 13, 2026 Matt Hong, President of USA Sports, discusses the launch of the newly independent division and its ambitious strategy that includes programming for NASCAR, the Premier League, and WNBA. He outlines the investment focus on growth properties and the commitment to maintaining existing programming on familiar networks. Matt emphasizes a balanced revenue model combining traditional media with digital ventures, and highlights how their approach differs from competitors like TNT. He reflects on the challenges and excitement of building a new sports startup in a shifting media landscape.
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RSN Model Is Under Structural Strain
- The Main Street RSN situation shows structural fragility in the regional sports model and the risk of bankruptcy-era operators failing again.
- Jon Lewis and Armand warn fans will face confusion about where to find local team broadcasts if RSNs collapse.
Rights Announcements Can Mislead Fans
- Rights transitions create fan confusion when distribution timing lags announcements, as with ESPN acquiring local MLB rights but delaying distribution until 2027.
- Stability for viewers matters and sudden midseason shifts would harm fan access.
Spin Preserves Viewer Access
- Versant spun out USA Sports to preserve existing programming while pursuing new growth opportunities.
- Matt Hong pledges fans will find Premier League, NASCAR and majors where they always have despite the corporate change.