Thanksgiving Week! NBC Sports’ Rick Cordella, Prime Video’s Jeff Kaiser highlight SBJ Media Innovators
The Sports Media Podcast
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Revitalizing Olympic Viewership
This chapter explores the revitalization of Olympic viewership through strategic shifts that attract casual viewers back to traditional broadcast television. It emphasizes the success of the Paris Games in delivering live daytime events and highlights key discussions around upcoming Olympic events, sponsorships, and the evolving role of streaming services like Peacock. The chapter also addresses broader trends in sports media, including the impact of regional sports networks and celebrity involvement in sports broadcasting.
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