Thanksgiving Week! NBC Sports’ Rick Cordella, Prime Video’s Jeff Kaiser highlight SBJ Media Innovators
The Sports Media Podcast
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Navigating Change in Sports Broadcasting
This chapter explores leadership transitions at NBCUniversal, focusing on Matt Strauss's influence on sports programming and Peacock's strategy. It highlights the significance of the NBA for audience engagement and subscription growth while comparing its value to NFL contracts. Additionally, the chapter outlines future broadcasting plans, including innovative concepts like Sunday Night Basketball, and reflects on the evolving landscape of live sports on television.
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