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11min chapter
Thanksgiving Week! NBC Sports’ Rick Cordella, Prime Video’s Jeff Kaiser highlight SBJ Media Innovators
The Sports Media Podcast
Innovative Sports Broadcasts for Families
This chapter explores ESPN's creative animated NBA broadcast featuring Disney characters to engage younger audiences. It also discusses Amazon Prime Video’s strategic initiatives in sports media, including new NBA content and partnership with NBA League Pass. The conversation emphasizes the integration of innovative viewing experiences to enhance engagement and attract multi-generational viewers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode