Thanksgiving Week! NBC Sports’ Rick Cordella, Prime Video’s Jeff Kaiser highlight SBJ Media Innovators
The Sports Media Podcast
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Innovative Sports Broadcasts for Families
This chapter explores ESPN's creative animated NBA broadcast featuring Disney characters to engage younger audiences. It also discusses Amazon Prime Video’s strategic initiatives in sports media, including new NBA content and partnership with NBA League Pass. The conversation emphasizes the integration of innovative viewing experiences to enhance engagement and attract multi-generational viewers.
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