Rick Cordella, President of NBC Sports, shares insights into the implications of NBCU's spinout and the future of sports broadcasting, including innovative concepts like Sunday Night Basketball. Jeff Kaiser, Head of U.S. Sports Programming at Prime Video, discusses Amazon's NBA rights deal and their strategy to boost engagement with exciting new content. They also touch on the evolution of Olympic viewership and the impact of big tech in transforming sports media, promising a bright future for sports fans.