MarTech Podcast ™ // Marketing + Technology = Business Growth Why Prioritizing Zero-Party Data Will Be Integral To Marketing
May 27, 2024
Christian Ward, EVP and Chief Data Officer at Yext, discusses the importance of zero-party data in marketing. He emphasizes how consumers willingly provide data for personalized experiences and the role of AI in enhancing interactions. The podcast explores the evolution of B2B websites with chatbots and the use of large language models for tailored marketing strategies. It also highlights the collaboration of zero-party data with first and third-party data for advertising optimization.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Rise of Zero-Party Data in Marketing
01:50 • 9min
The Evolution of B2B Websites and Prioritizing Zero Party Data in Marketing
11:19 • 6min
Leveraging Large Language Models for Marketing Success
17:05 • 7min
Exploring the Role of Zero-Party Data in Marketing and Advertising Optimization
24:06 • 3min