6min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why Prioritizing Zero-Party Data Will Be Integral To Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Evolution of B2B Websites and Prioritizing Zero Party Data in Marketing

Exploring the integration of chatbots and zero party data in B2B websites, focusing on enhancing search capabilities and structuring data for AI tools to align with conversational interfaces.

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