3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why Prioritizing Zero-Party Data Will Be Integral To Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Exploring the Role of Zero-Party Data in Marketing and Advertising Optimization

Exploring the role of zero-party data in marketing and its collaboration with first and third-party data, with a focus on leveraging AI for advertising optimization through consumer feedback.

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