
Why Prioritizing Zero-Party Data Will Be Integral To Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Leveraging Large Language Models for Marketing Success
Exploring the benefits of utilizing AI-powered language models like Gemini, Chachi PT4, Opus 3, and Lama 3 for personalized marketing strategies tailored to various types of businesses. Emphasizing the role of zero-party data and the transition from traditional chat systems to advanced language models for enhanced consumer engagement and data collection.
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