The Rise of Zero-Party Data in Marketing

EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world

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• Christian Ward: Website // LinkedIn
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• Benjamin Shapiro: Website // LinkedIn //  Twitter

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