Christian Ward, EVP and Chief Data Officer at Yext, discusses AI-driven advertising, zero-party data, and personalized marketing strategies in the podcast. They explore the role of AI in enhancing customer insights, targeting capabilities, GPT-5, and the ethical considerations around privacy and targeted marketing.

Christian Ward, EVP and Chief Data Officer at Yext, discusses the importance of zero-party data in marketing. He emphasizes how consumers willingly provide data for personalized experiences and the role of AI in enhancing interactions. The podcast explores the evolution of B2B websites with chatbots and the use of large language models for tailored marketing strategies. It also highlights the collaboration of zero-party data with first and third-party data for advertising optimization.