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MarTech Podcast ™ // Marketing + Technology = Business Growth
How AI-driven Personalization Can Nurture Consumer Trust
May 28, 2024
Christian Ward, EVP and Chief Data Officer at Yext, discusses AI-driven advertising, zero-party data, and personalized marketing strategies in the podcast. They explore the role of AI in enhancing customer insights, targeting capabilities, GPT-5, and the ethical considerations around privacy and targeted marketing.
23:22
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Quick takeaways
- Prioritizing zero-party data is crucial for marketing future, AI enables personalized dialogues with consumers.
- Dialogue-oriented marketing strategies empower brands to engage in meaningful conversations with customers for tailored offers.
Deep dives
The Importance of Zero-Party Data in Marketing
Prioritizing zero-party data is seen as crucial for the future of marketing. Utilizing artificial intelligence (AI) enhances customer insights and targeting capabilities by enabling personalized dialogues with consumers. The shift from monologues to dialogues in marketing strategies allows brands to gather valuable insights and improve customer engagement through AI-driven interactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode