MarTech Podcast ™ // Marketing + Technology = Business Growth How AI-driven Personalization Can Nurture Consumer Trust
May 28, 2024
Christian Ward, EVP and Chief Data Officer at Yext, discusses AI-driven advertising, zero-party data, and personalized marketing strategies in the podcast. They explore the role of AI in enhancing customer insights, targeting capabilities, GPT-5, and the ethical considerations around privacy and targeted marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
AI's Transformative Role in Marketing Strategies
02:16 • 9min
Exploring Zero-Party Data and Personalized Advertising Strategies with AI
11:29 • 4min
The Evolution of AI-Driven Personalization
15:09 • 9min
Wrapping Up the Episode with Guest Connections and Subscription Information
23:53 • 2min