How AI-driven Personalization Can Nurture Consumer Trust
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Evolution of AI-Driven Personalization
This chapter explores the transition from traditional ads to personalized interactions powered by AI, with a focus on the imminent release of GPT-5. It underscores the significance of zero-party data and the shift towards AI-driven question-asking, indicating a future shift in marketing strategies.
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