The Analytics Power Hour

#70: The Case for Customer Lifetime Value with Dr. Peter Fader

Aug 29, 2017
Guest
Peter Fader
Dr. Peter Fader, an expert in customer lifetime value, discusses the importance of prioritizing CLV in marketing strategies. They explore the shift towards customer centricity, choosing the right customers, and the value of customer behavior over demographics. The chapter also highlights the intersection of customer centricity and service design, the validity of CLV, and ends with interesting recommendations for listeners.
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Episode notes
1
Introduction
00:00 • 2min
2
Customer Centricity and Choosing the Right Customers
01:40 • 12min
3
Choosing a Fundamental Strategy
13:22 • 21min
4
Walmart's Operationally Efficient Strategy and Facebook's Role in Advertising
34:32 • 4min
5
The Importance of Customer Behavior and Value
38:59 • 3min
6
The Intersection of Customer Centricity and Service Design
41:55 • 2min
7
Understanding Customer Lifetime Value and its Validity
43:54 • 5min
8
Last Call and Recommendations
49:15 • 11min