#70: The Case for Customer Lifetime Value with Dr. Peter Fader
The Analytics Power Hour
00:00
Customer Centricity and Choosing the Right Customers
In this chapter, the hosts discuss the concept of customer centricity and the importance of choosing the right customers for a business. They explore the shift from focusing solely on the product or efficiency to focusing on specific customers, and the paradox of customer centricity. The chapter emphasizes the trade-off between quantity and quality when acquiring customers and aligning product decisions with the preferences of good customers.
Play episode from 01:40
Transcript
