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#70: The Case for Customer Lifetime Value with Dr. Peter Fader
The Analytics Power Hour
Customer Centricity and Choosing the Right Customers
12min Snip
00:00
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In this chapter, the hosts discuss the concept of customer centricity and the importance of choosing the right customers for a business. They explore the shift from focusing solely on the product or efficiency to focusing on specific customers, and the paradox of customer centricity. The chapter emphasizes the trade-off between quantity and quality when acquiring customers and aligning product decisions with the preferences of good customers.
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