This chapter explores the concept of Customer Lifetime Value (CLV), addressing skepticism towards its accuracy and the importance of validating CLV models. The speaker compares CLV to attribution modeling and discusses discount rates and timeframe for CLV calculations.
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.
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