This chapter explores the relationship between customer centricity and service design, highlighting the importance of considering the specific needs of high-value customers and measuring the impact of CX campaigns on customer lifetime value.
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.
For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.