#70: The Case for Customer Lifetime Value with Dr. Peter Fader
The Analytics Power Hour
00:00
Choosing a Fundamental Strategy
The speakers discuss the importance of choosing a fundamental strategy for a company and mention Apple as an example of product leadership. They also delve into the concept of turning detractors into promoters and the value of Net Promoter Score (NPS) as a customer metric. Additionally, they highlight the importance of customer lifetime value (CLV) and its complementarity with NPS.
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Transcript
