The speakers wrap up their conversation and share their 'last call' - interesting observations or recommendations. They discuss a customer-centricity simulation, a Gmail R package, re-listening to a previous episode of the podcast, using behavioral data for persona builds, and a women's conference in Ohio.
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.
For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.