The Importance of Customer Behavior and Value

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.