#11 // Masterclass for Entrepreneurs 2: Peter Raulerson on the “Technology Adoption LifeCycle”

Peter Raulerson is a former SW CEO - Technology Consultant. He has worked on a large number of engagements related to Go-to-Market redesigns for HW and SW Companies.

Along with former Plantronics Europe GM Jean-Claude Malraison and Antoine Leboyer, Current MD of the TUM Venture Lab for Software and AI, he has co-written Building Routes to Customers: Proven Strategies for Profitable Growth.

One of the cornerstones of the book is the framework developed by Goeffrey Moore in Crossing the Chasm which explains the various stages through which new technologies go through to be adopted by consumers.

Peter gives an introduction to this framework which is fundamental for Technology Entrepreneurs.