#11 // Masterclass for Entrepreneurs 2: Peter Raulerson on the “Technology Adoption LifeCycle”
Entrepreneurial Realities
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What Is the Technology Adoption Life Cycle?
The technology adoption life cycle is a something that emerged a 30 plus years ago in the world wide technology industry. It consists of a build up at the very beginning, where a baby s taken to determine what the characteristics of a technology are and which potential customers would find it useful. The later adoptors who come into the market, after some proof of viability and benefit have been established, are the later buyers.
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