What Works

EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels

Sep 13, 2022

35:06

Creator website

Episode guests

Kelly Diels

Highlights

AI Chapters

Episode notes

The Image of Impowerment

01:58

Social Media Has Changed Our Lives

02:35

The Female Life Style Empowerment Brand

01:35

Women's Experience in Northwestern Culture

02:15

Introduction

5min

The Female Life Style Empowerment Brand

2min

No Make Up, Make Up - Is This What Empowerment Looks Like?

5min

Empowerment Brand

3min

Social Media Has Changed Our Lives

3min

Women's Experience in Northwestern Culture

2min

You're the Queen of Your Life

3min

Are You a Preditor or Prey?

4min

Persuasion and Scarcity

2min

10.

Marketing Tactics Are Only One Source of Marketing Power

2min

11.

Building a Liboratory Consciousness

3min

12.

What Works - A Comprehensive Framework to Change the Way We Approach Goal Setting

3min

It’s not only self-help or entrepreneurship products that are sold as tools for “empowerment” today. It’s just about everything: makeup, clothing, workout equipment, vitamins, office supplies… Whole brands are built around the promise that a purchase won’t just solve your problem, it’ll make you a better, more fulfilled person. But empowerment isn’t for sale—only the status quo.

In this episode, I talk with writer and coach Kelly Diels about empowerment marketing and what she calls the “female lifestyle empowerment brand.” You’ll also hear from independent beauty writer Jessica DeFino about how empowerment is leveraged by the beauty industry.

Footnotes: