EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels
What Works
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Empowerment Brand
Empowerment brand, really, any marketing message that's aesthetic rather than substantive, serves as a constant reminder of what we lack. People who make success look so easy tell us that we can do it too. They're also often broadcasting all the reasons we haven't yet achieved success. Privilege is not what we're trying to tumble down on. What we're tryi to dismantle. The female life, somehow, aran on the face of it, usually looks inspiring. It looks like, oh my gosh, i want to be just like her, right? She's the exception to the rule of watof what women have.
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