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EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels
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Social Media Has Changed Our Lives
Social media has changed our spity senses when it comes to advertising. The media environment is now saturated with images that appear to be candid snapshots or casual video diaries, but these too are ads. When life and marketing are the same, life becomes a way of creating value. Our bodies no longer reproduce the lessons of the market place. They become both factory floor and market place. We can't help but optimize our production and presentation. So i guess if you don't look like an instogram, you've got some work to do.
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