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EP 393: Self Help, LLC: Selling Empowerment with Kelly Diels
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Marketing Tactics Are Only One Source of Marketing Power
Marketing tactics are only one source of marketing power, and honestly, they're probably the least powerful. So whenever i take away a tactic that i think is predatory, exclusionary, nefarious, exploitative, cruel, when everi take away one of those tactics, i replace it with something else. Here's an example. It's a common tactic to run an online course sales campaign that builds excitement through emails, social mediom posts and maybe a free workshop until the cart open date. Now this is effective, for sure, but relies on selling someone on the programme emotionally before they have all the information to buy into the programme logistically. What would happen if you ran the exact same
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