The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles
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Aug 16, 2024 In this engaging discussion, Osman Khan, the CEO and co-founder of Squared Circles, shares insights on how AI is transforming product development in consumer brands. He highlights the unique approach of integrating sustainability into their offerings while navigating the complexities of brand innovation. Osman also discusses the ‘conscious maximalist’ concept, emphasizing the balance between quality and affordability in eco-friendly products. With a focus on strategic partnerships and leadership lessons, this conversation is a goldmine for aspiring entrepreneurs.
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Combining Research Methods
- Combine AI-driven market signals with expert discussions and consumer research.
- This multi-faceted approach offers a more robust understanding of demand and product viability.
Rapid Prototyping with AI
- Use generative AI to quickly test consumer product concepts with landing pages and targeted messaging.
- Gather feedback on willingness to pay and conversion rates to assess early interest.
Partnering for Innovation
- Partner with IP providers for science-backed consumer products, focusing on commercial viability.
- Negotiate exclusivity and field of use to protect your brand and ensure long-term value.