9min chapter

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

Harnessing AI for Consumer Insights

This chapter explores how a company utilizes AI to uncover new consumer product opportunities and validate concepts more efficiently. It discusses strategies for gauging market interest through landing pages, expert consultation, and direct consumer engagement, emphasizing the iterative nature of product development. Additionally, the conversation highlights the capabilities and limitations of generative AI in branding, advocating for A/B testing and human expertise in refining brand concepts.

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