5min chapter

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

Understanding Conscious Maximalism

This chapter explores the 'conscious maximalist' concept born from co-founders' reflections on consumer interests and sustainable products. It analyzes consumer behavior towards environmentally friendly goods, revealing the challenges of balancing quality, sustainability, and affordability while appealing to a target audience that prefers incremental changes.

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