The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

Navigating Brand Innovation and IP Partnerships

This chapter explores the complex process of selecting product categories and developing consumer brands, emphasizing the role of revolutionary technology in food and health sectors. It discusses the strategic partnerships with intellectual property providers, focusing on negotiation dynamics and building trust for successful collaborations. The conversation also examines investment strategies in science-driven consumer brands, highlighting the potential for significant returns despite inherent risks.

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