11min chapter

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

Navigating the IP and Market Paradox

This chapter explores the intricacies of evaluating intellectual property and its commercialization, focusing on the disconnect between innovation and marketability. It examines consumer perceptions of plant-based meats, the challenges of sustainability, and the importance of creating appealing products that harmonize individual health and environmental concerns.

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