In this engaging discussion, Osman Khan, the CEO and co-founder of Squared Circles, shares insights on how AI is transforming product development in consumer brands. He highlights the unique approach of integrating sustainability into their offerings while navigating the complexities of brand innovation. Osman also discusses the ‘conscious maximalist’ concept, emphasizing the balance between quality and affordability in eco-friendly products. With a focus on strategic partnerships and leadership lessons, this conversation is a goldmine for aspiring entrepreneurs.

Osman Khan, Co-founder & CEO of Squared Circles, discusses using science and AI to vet ideas, building for conscious consumers, and untapped opportunities within wellness. They focus on product ideation, validation, and targeting the conscious consumer in the health and wellness space.