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245. Osman Khan, Co-founder & CEO of Squared Circles
Jul 9, 2024
Osman Khan, Co-founder & CEO of Squared Circles, discusses using science and AI to vet ideas, building for conscious consumers, and untapped opportunities within wellness. They focus on product ideation, validation, and targeting the conscious consumer in the health and wellness space.
35:54
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Quick takeaways
- Squared Circles focuses on redesigning products for people and the planet.
- Innovation in health and wellness products involves using science and AI for idea validation.
Deep dives
Key Audience: The Conscious Maximalist
The podcast delves into the concept of the conscious maximalist audience, comprising 43 million post-pandemic Americans focused on long-term optimization while valuing indulgence without compromise. This audience prioritizes consciousness in decisions for the planet and personal benefits, straddling the line between maximalist indulgence and conscious consumption.
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