Let's Talk Loyalty #378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger
14 snips
May 10, 2023 AI Snips
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Nike & Adidas Loyalty Mastery
- Shannon Ottinger admires Nike and Adidas for their loyalty strategies that integrate enterprise-wide customer centricity.
- They focus on creating value beyond transactions, using access and community rooted in brand commitments like sustainability.
Power of "Member" Language
- Using the word "member" creates emotional attachment and a sense of belonging among customers.
- This vernacular shift moves loyalty away from transactional and toward relational, enhancing engagement.
Localize Global Loyalty Programs
- Brands must localize global loyalty programs thoughtfully, balancing local culture with a global vision.
- Epsilon helps clients integrate local tactics like gamification while maintaining coherence with corporate strategy.