The Importance of Loyalty

This episode features one of the loyalty industry’s leading strategy experts!

Shannon Ottinger is the Vice President of Loyalty Consulting at Epsilon, based in Atlanta, and in this episode, she shares some extraordinary

experience and insights on the key loyalty concepts that brands are excited about in our industry in 2023.

Listen to hear how Epsilon is helping clients begin to measure *emotional* loyalty, a concept we all know is absolutely critical to focus on with our members, but it can be extremely hard to create emotional loyalty and even harder to measure it!  

Shannon also shares how brands are thinking about localizing their global loyalty strategies as well as other exciting examples of some exceptional loyalty programs she admires around the world.

This episode is sponsored by Epsilon.

Show Notes:

1) Shannon Ottinger

2) Epsilon

3) Forrester Research Report: Epsilon named a Leader in The Forrester WaveTM: Loyalty Technology Solutions, Q1 2023