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#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger

Let's Talk Loyalty

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How to Drive Customer Loyalty

Epsilon clients are getting a big education in terms of you and your team, Shannon says. What we really need to achieve is that we can, we know them and therefore can serve them," she adds. "I think when you actually make that distinction between them, then I think you have a lot more permission to be maybe more creative with loyalty programs"

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