#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger
Let's Talk Loyalty
00:00
The Importance of Local Culture in Gamification
I love the fact that you're first of all, educating brands about that change management piece. So I really love that. And the piece that you mentioned about your client in Japan, particularly what it sounds like is that gamification is not part of the global strategy, but is part of the local culture. Oh my goodness. That's absolutely right. A model is only as good as the assumptions that it's built on. And we have plenty of people who have 20, 25, 30 years of experience on our team as well. We can help our clients kind of avoid the common pitfalls that we've seen through our years of experience.
Play episode from 23:34
Transcript
