#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger
Let's Talk Loyalty
00:00
The Importance of a Culture in Brands
The most mature brands have it. They live it, breathe it. It's really living and breathing that mantra, if you will. And I've often said on the show as well, Shannon, but for me, it feels like a loving intention from a brand. When they use a word like member, it's actually, we're thinking about you. We want you to feel like you are part of something. The last thing that they wanted to do was discount their brand. That is not at all what they wanted to doing.
Play episode from 11:21
Transcript
