#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger
Let's Talk Loyalty
00:00
Starbucks Odyssey: A Master Play
I think there's a lot of caution around NFTs in particular. And I think a lot of clients are sort of waiting to see how it all plays out. People aren't jumping into it. They're kind of waiting back to see what Starbucks Odyssey is really doing and how that kind of all pans out. The timing of that announcement on Starbucks Odyssey relative to the devaluation of the currency was, you know, a master play as well. So who are we not to admire what Starbucks is doing? Of course, it's just incredibly clever. But as you said, it's not everyone that can take the risk with their brands necessarily by kind of exploring something as new.
Play episode from 31:51
Transcript
