Ad Age Marketer's Brief

How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing

Mar 1, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
How Do You Use Multiple Channels to Build Brand Connections?
02:52 • 2min
3
Live Streaming
05:18 • 3min
4
Are You Using Influencers in Your Marketing Mix?
08:13 • 3min
5
Gen Z and the Younger Customer Is Very Important
11:13 • 3min
6
Lifeware Day
14:15 • 2min
7
The Story Telling of the Life Here
16:25 • 3min
8
Sustainability, You Know, Is the Most Impactful?
19:44 • 4min