
How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing
Ad Age Marketer's Brief
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Gen Z and the Younger Customer Is Very Important
Gen Z and the younger customer is very, very important, but it's not all. We try to develop product which is a simple and high-quality and functional enough to be used to buy any generation, any nationality,. Now, this is quite a high bar, unless you have a good made-of-shing product, you will not touch it. With that set, I say unique growth is the best option to meet the day-to-day demand.
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