Ad Age Marketer's Brief cover image

How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing

Ad Age Marketer's Brief

00:00

Gen Z and the Younger Customer Is Very Important

Gen Z and the younger customer is very, very important, but it's not all. We try to develop product which is a simple and high-quality and functional enough to be used to buy any generation, any nationality,. Now, this is quite a high bar, unless you have a good made-of-shing product, you will not touch it. With that set, I say unique growth is the best option to meet the day-to-day demand.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app