Ad Age Marketer's Brief cover image

How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing

Ad Age Marketer's Brief

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Live Streaming

Live commerce is a hot growing category in terms of sales for retailers. We normally actually to learn once a month kind of the live commerce with a full script, et cetera. So we are not necessarily committing to one particular channel, because it really depends on what we want to communicate and picking up the like vehicle to be leveraged. And when we think about our product, we call our product live here products, okay? There is a functionality, there is a convenience utility, versatility.

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