
How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing
Ad Age Marketer's Brief
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How Do You Use Multiple Channels to Build Brand Connections?
We do it twice a year, one being this year, the one being summer, showing the appreciation. So we create an engagement with the customer and I mean, we are trying to build a long-term relationship. For example, if you want to present the product, in fact, Stuwa is the best location. You cannot find a better location than Stuwa to really present to your product. At the same time, if we want to talk about how some of the people are enjoying our product in your day-to-day life, obviously, social is the best channel. That is the best way to show their personal life and how a unique role can be part of
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