Ad Age Marketer's Brief cover image

How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing

Ad Age Marketer's Brief

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Lifeware Day

The company recently had a Lifeware Day. Can you tell me a little bit about what that is? Yes. As we speak, I think we are launching this week today. Lifeware Day is just a one expression of the life here. Our approach is product is developed through the life. Not starting from the design of a trend. Most of the Apollo product is probably inspired by design as inspiration and a trend. The starting point is very, very different. It's a life improving product with high quality, function, utility, passability, convenience, etc.

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