30 Minutes to President's Club | No-Nonsense Sales 243 (Sell) Mastering Multichannel Sales: How to Combine Cold Calls with Other Outreach (Sara Uy, Pareto)
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Aug 27, 2024 
Sara Uy, a Sales Director at Pareto with a rich background in business development, shares her insights on cold calling and outreach strategies. She emphasizes the importance of authenticity in prospecting videos, suggesting that even mistakes can lead to positive outcomes. Uy advocates for direct asking for meetings when conversations wind down and using engaging questions to elicit feedback on outreach endeavors. She also discusses how to leverage multi-channel strategies, including LinkedIn and video messaging, to enhance engagement with prospects.
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Voicemail Strategy
- Leave concise voicemails stating the purpose of your call and directing prospects to your email.
- Mention sending an email with a specific subject line to avoid unnecessary callbacks.
Feedback on Cold Calls
- After a positive sales pitch, ask prospects for feedback on a scale of 1-10.
- This can improve your pitch and sometimes lead to unexpected compliments.
9 Before 9 and 5 After 5
- Make nine cold calls before 9 a.m. and five after 5 p.m.
- Scheduling these calls increases your chances of getting pickups.