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30 Minutes to President's Club | No-Nonsense Sales
243 (Sell) Mastering Multichannel Sales: How to Combine Cold Calls with Other Outreach (Sara Uy, Pareto)
Aug 27, 2024
Sara Uy, a Sales Director at Pareto with a rich background in business development, shares her insights on cold calling and outreach strategies. She emphasizes the importance of authenticity in prospecting videos, suggesting that even mistakes can lead to positive outcomes. Uy advocates for direct asking for meetings when conversations wind down and using engaging questions to elicit feedback on outreach endeavors. She also discusses how to leverage multi-channel strategies, including LinkedIn and video messaging, to enhance engagement with prospects.
35:52
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Quick takeaways
- Embrace authenticity by sending imperfect prospecting videos, as they can lead to unexpected positive responses and connections.
- Increase your chances of booking meetings by asking directly for them when conversations begin to wind down.
Deep dives
Four Key Reasons for the Book's Actionability
The podcast highlights four significant reasons why the book on cold calling is set to be the most actionable sales guide available. First, every aspect of a cold call is broken down step by step, providing readers with a clear framework for implementation. Second, the integration of voiceovers accessible through QR codes allows users to master the crucial element of tone when making calls. Third, examples drawn from over 200 podcast guests ensure that the advice is relevant across various sales contexts, catering to individuals regardless of what they sell.
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Discover
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