Sara Uy, a Sales Director at Pareto with a rich background in business development, shares her insights on cold calling and outreach strategies. She emphasizes the importance of authenticity in prospecting videos, suggesting that even mistakes can lead to positive outcomes. Uy advocates for direct asking for meetings when conversations wind down and using engaging questions to elicit feedback on outreach endeavors. She also discusses how to leverage multi-channel strategies, including LinkedIn and video messaging, to enhance engagement with prospects.

Join Sara Uy, Sales Director at Pareto, and Jack Wauson, SDR Manager at MixMax, as they dive into the art of cold calling. They demonstrate live mock calls, emphasizing the significance of tone, confidence, and strategic questioning. The guests reveal effective techniques for overcoming objections and building rapport, while also discussing how generative AI can enhance sales effectiveness. With actionable tips to engage prospects and secure meetings, you'll leave ready to refine your cold calling game!