30 Minutes to President's Club | No-Nonsense Sales
The Ultimate Multichannel Sales Framework | Sara Uy | 30MPC Hall of Fame
Dec 23, 2024
Sara Uy, a sales professional recognized for her cold-calling mastery and vibrant TikTok presence, reveals her secrets to boosting sales performance. She advises sending imperfect prospecting videos to add authenticity, urging listeners not to discard them. Uy emphasizes the importance of tightening follow-ups and confidently asking for meetings. Engaging prospects by seeking feedback on video outreach can spark meaningful conversations. Her insights bridge social selling with cold calling, highlighting a new era in effective sales strategies.
35:52
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Quick takeaways
- Embracing imperfections in prospecting videos can enhance authenticity and relatability, leading to more successful outcomes and booked meetings.
- Utilizing a structured follow-up strategy through multiple calls and voicemails can significantly increase connection rates and engagement with prospects.
Deep dives
The Power of Voicemails
Leaving voicemails is a vital strategy in cold calling, as it can enhance follow-up communication. A recommended approach involves not just informing prospects about the nature of the call but also briefly outlining the context and ensuring no call-back is required. For example, a cold call might end with an indication that an email will follow regarding specific topics such as sales training and hiring. This technique not only captures attention but also sets the stage for future engagement through email.
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