30 Minutes to President's Club | No-Nonsense Sales

Hall of Fame: Sara Uy

Dec 23, 2024

Sara Uy, a sales professional recognized for her cold-calling mastery and vibrant TikTok presence, reveals her secrets to boosting sales performance. She advises sending imperfect prospecting videos to add authenticity, urging listeners not to discard them. Uy emphasizes the importance of tightening follow-ups and confidently asking for meetings. Engaging prospects by seeking feedback on video outreach can spark meaningful conversations. Her insights bridge social selling with cold calling, highlighting a new era in effective sales strategies.

35:52

Episode guests

Sara Uy

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Embracing imperfections in prospecting videos can enhance authenticity and relatability, leading to more successful outcomes and booked meetings.

Utilizing a structured follow-up strategy through multiple calls and voicemails can significantly increase connection rates and engagement with prospects.

Deep dives

The Power of Voicemails

Leaving voicemails is a vital strategy in cold calling, as it can enhance follow-up communication. A recommended approach involves not just informing prospects about the nature of the call but also briefly outlining the context and ensuring no call-back is required. For example, a cold call might end with an indication that an email will follow regarding specific topics such as sales training and hiring. This technique not only captures attention but also sets the stage for future engagement through email.

Intro

2min

Optimizing Sales with Strategic Cold Calling and CRM Insights

3min

Maximizing Outreach: Cold Calling and Social Selling Strategies

4min

Maximizing Deal Collaboration Through Video Messaging

4min

Mastering Sales Outreach Techniques

15min

Strategies for Effective Cold Calling and Sales Management

2min

FOUR ACTIONABLE TAKEAWAYS

If you make a mistake while recording a prospecting video, don't discard it. Send it anyway, as it can add authenticity and still lead to positive outcomes.
When you feel the conversation winding down, go straight to asking for the meeting to increase your chances of booking it.
After sending a LinkedIn video, start by asking, "What did you think of the video?" followed by "What didn't you like about the video?" to engage prospects.
Leverage your last interaction—whether it's a video, voicemail, or previous call—as the reason for your next outreach to create continuity and context.

PATH TO PRESIDENT’S CLUB

Sales Director @ Pareto
Senior Business Development Manager @ Pareto
Senior Account Executive @ Pareto
Account Executive @ Pareto
Business Development Representative @ Pareto

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