Maximizing Outreach: Cold Calling and Social Selling Strategies

FOUR ACTIONABLE TAKEAWAYS

1. If you make a mistake while recording a prospecting video, don't discard it. Send it anyway, as it can add authenticity and still lead to positive outcomes.
2. When you feel the conversation winding down, go straight to asking for the meeting to increase your chances of booking it.
3. After sending a LinkedIn video, start by asking, "What did you think of the video?" followed by "What didn't you like about the video?" to engage prospects.
4. Leverage your last interaction—whether it's a video, voicemail, or previous call—as the reason for your next outreach to create continuity and context.

PATH TO PRESIDENT’S CLUB

• Sales Director @ Pareto
• Senior Business Development Manager @ Pareto
• Senior Account Executive @ Pareto
• Account Executive @ Pareto
• Business Development Representative @ Pareto

RESOURCES DISCUSSED

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• Things you can steal